![]() ![]() Estimating sales for those 1,100 titles is difficult, according to experts, because the tech giant doesn’t disclose ebook sales numbers for its original books, and its proprietary methods of distribution obscure those figures from the third-party researchers who determine best-seller lists. The company’s distribution mechanisms then allow it to push its own titles to subscribers to keep them happy with their membership-not unlike how Netflix’s recommendation algorithm tells you to watch Netflix-produced films.Īmazon Publishing is still a relatively small fry: According to Hildick-Smith, it puts out 1,100 titles a year, compared with the 1,500 to 2,000 a large publishing house such as Simon & Schuster might publish. *** All told, these services overlap to create an ecosystem with the same aim and model as Prime: to lock customers into a regular subscription that shifts the center of their purchasing gravity to Amazon. Often, First Reads are-you guessed it-Amazon Publishing titles, and they rocket up the Amazon best-seller charts as soon as they’re made available A Fire Sparkling and What You Did both topped the charts in early July despite being due out August 1.Īnd then there’s Amazon’s 19 brick-and-mortar stores around the country, which sell print copies of Amazon Publishing titles, produced via a sophisticated print-on-demand operation. ![]() Amazon First Reads allows members to download a book a month earlier than the unsubscribed public for no extra cost. ** The Prime Book Box for children includes a selection of age-appropriate books delivered regularly for $19.99. Kindle Unlimited, a similar program, costs an extra $9.99 and offers a wider selection of millions of titles. Prime Reading is far from Amazon’s only reading subscription service. households bought books in the past month, and fully a quarter of those households use Prime Reading, a feature of Amazon Prime that allows subscribers to borrow 10 items at a time from a catalog of 1,000 ebooks, magazines, and other media, including the tech giant’s originals. According to Peter Hildick-Smith, the CEO of the book-industry analysis firm the Codex Group, roughly 25.5 million U.S. They own the system.”)Īnd Amazon Publishing is a culture-making juggernaut, even if the literati don’t much think about it. (One literary agent summed it up succinctly to The Wall Street Journal in January: “They aren’t gaming the system. At its most extreme, Amazon Publishing is a triumph of vertical engineering: If a reader buys one of its titles on a Kindle, Amazon receives a cut both as publisher and as bookseller-not to mention whatever markup it made on the device in the first place, as well as the amortized value of having created more content to draw people into its various book-subscription offerings. As Amazon Studios does with movies, Amazon Publishing feeds the content pipelines created by the tech giant’s online storefront and Amazon Prime membership program. ![]() And each one was published by Amazon Publishing, a subsidiary of the store we already buy everything else from.įounded in 2009, Amazon Publishing is far from the tech giant’s best-known enterprise, but it is a quietly consequential piece of the company’s larger strategy to become a one-stop shop for all your consumer decisions. * Each one is a bright star in the self-contained, lucrative universe of ebooks. 1 New York Times best-selling novel, on Amazon Charts-which lists the most-read and most-sold books of the week-in recent months. No? Each of these books beat out Where the Crawdads Sing, then the No. ![]() Surely you’ve at least gotten through Loreth Anne White’s The Dark Bones? Julianne MacLean’s A Fire Sparkling? Claire McGowan’s What You Did? Have you read Victoria Helen Stone’s False Step? No? Surprising, given that it’s a best seller, and that you clicked on an article about books and publishing-I thought you were more widely read. ![]()
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